Dragon Trail offers a broad suite of services ranging from strategic planning to online publicity; grassroots and new media marketing to business intelligence; search engine services and online reputation clean-up. Each principal draws on the expertise and resources of other participants and has a successful track record working with a number of clients, including many of the international hotel companies, tourism organizations from all over the world, and other enterprises in the travel, tourism, and hospitality industry. These kind of collaborative models work for only one reason: the client benefits from a one-stop shop. Since each collaborator brings a different strength to the project, Dragon Trail can offer businesses a comprehensive and integrated approach to their social media strategies.
In summary, our services, which are explained in detail later on, include:
- Consulting to travel and tourism companies to promote travel products and services to the fast changing and lucrative Chinese leisure travel market by leveraging digital marketing and Web 2.0 techniques, including social networking to connect with Chinese consumers.
- Create Strategy to connect with Chinese Consumers.
- Develop and Maintain an Online Presence in China, including translation, web copy writing, content syndication, web development, social network sites, and blog management.
- Plan, Develop, Execute, and Measure Digital Marketing and Social Media Campaign, including consumer market research, technical development, business development, content creation, content syndication, identifying metrics, and measurement of success.
- Leveraging extensive relationships with the Chinese celebrity blogging community to organize highly targeted and specific Blogger Familiarization Trip Tours of Chinese bloggers to destinations globally, in order to tap into networks of influencers to increase brand awareness.
- Leverage innovative brand insight tool in order to gather consumer voices in social networks towards a brand, product, or service within a certain market, including travel intentions, with the benefit to optimize campaigns and listen to the community.
- Leverage innovative travel technology planning and consumer engagement tools.
- Event Planning and Management, from design to execution. Relationships with Chinese celebrities, including actors and influencers, as well as access to unique venues and innovative concepts in order launch products and services to complement online initiatives.
