Marketing to the Chinese Travel Market – leveraging the power of the Internet, Online PR, and Social Media

Have you mastered these communication tools?
Blogs, podcasts, wikis, social networks, BBS, photo and video sharing websites?

Learn how Web 2.0 and new media can help you connect with the Chinese travel market, learn how your brand and products are perceived by Chinese consumers, empower past guests and engage future travellers, create influencer marketing campaigns by leveraging celebrity bloggers, develop content that increases search engine rankings, and distribute your products online to websites, blogs, and travel agents. LEARN MORE

You’ll learn how to:
• Use new media to further your communication and marketing initiatives
• Avoid what others are doing wrong and capitalize on what is being done right
• Increase your brand exposure through social media
• Evaluate which social media engines are right for your communication efforts
• Properly strategize before you begin implementing

This half-day boot camp will teach you everything you need to know to get started.

You’ll return to your office with a complete understanding of why social media matters and how the most innovative companies have already tapped into this new communication technology.

Most importantly, the China Social Media Boot Camp will give you the ammunition you need to persuade your senior leaders and your clients to join the Web 2.0 revolution.

• Get an overview of the Chinese online travel market, its major players, and the future trends. Dragon Trail will show you a roadmap to success on how to leverage social media and digital marketing to connect with Chinese consumers and travel professionals.

• Have you thought about launching a blog for your organization? Dragon Trail will show you how to avoid the five classic mistakes.

• You might be familiar with Facebook, LinkedIn, YouTube, Twitter, Flickr, Tripadvisor. But what about Chinese social networks, Chinese travel communities, and other Chinese digital media tools at your disposal? Dragon Trail will show you which tools you can’t afford to ignore and which aren’t worth your time.

• Need one place to go for case studies proving social media’s worth? Dragon Trail will show you case studies from companies that have done it right, and others that made costly mistakes.

• How do you aggregate and syndicate content, to blogs and websites, as well as online and offline travel agents. Dragon Trail will show you how to create relevance in the Chinese market, and leverage influencers to spread your brand message and tell your story.

So how can you improve your website to increase online bookings? What features should you consider adding to your site to keep audiences engaged? What are the ways to engage with Chinese consumers and travel professional online via social media?

Join us for this free China Social Media Boot Camp, featuring a panel of speakers delivering insights into what it takes to be successful online in China. We will discuss five steps that you can use to start your online and social media strategy in China.

Agenda:
1. China Online Travel Trends
2. China Social Media Execution
3. Leveraging Technology Tools in China
4. The Chinese Consumer – create relevancy online
5. Social Media Best Practices
6. Influencer Marketing
7. The first Survey around how international travel companies (tourist board and hotel companies) are marketing to the Chinese Travel market online
8. Beta Launch of ChinaTravelTrends.com