COTRI and Dragon Trail have signed partnership agreement during China International Travel Mart (CITM) in Kunming.

Comprehensive research, social media and other e-marketing activities for the Chinese tourism market.

November 23, 2009. Two leading research and consulting organizations for the Chinese tourism markets have agreed to join forces during the CITM, held in Kunming from November 19-22, 2009. CITM in Kunming is the major tourism event for tourism trade organized by Chinese government officials provides the ideal venue for the start of our cooperation. Read more »

Marketing to the Chinese Travel Market – leveraging the power of the Internet, Online PR, and Social Media

Have you mastered these communication tools?
Blogs, podcasts, wikis, social networks, BBS, photo and video sharing websites?

Learn how Web 2.0 and new media can help you connect with the Chinese travel market, learn how your brand and products are perceived by Chinese consumers, empower past guests and engage future travellers, create influencer marketing campaigns by leveraging celebrity bloggers, develop content that increases search engine rankings, and distribute your products online to websites, blogs, and travel agents.

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Two travel and technology experts and Cornell alumni teamed up with Chinese social media guru to launch CHINAeCONNECT.net, a new service to help tourism destinations, hotel companies, and other travel organizations to leverage digital marketing and social media to connect with Chinese consumers

Beijing, China/Vancouver, Canada (April 20, 2009) – Recognizing the high growth in Chinese Outbound Tourism and the high growth of Chinese Internet participation, CHINAeCONNECT.net has developed a unique and proprietary methodology to connect brands with the lucrative Chinese leisure consumer.  While most other companies are taking traditional approaches, which are not yielding the same return and results anymore in the age of social media proliferation, the innovative execution model leverages digital marketing strategies, merges long years of proven marketing tactics with a set of proprietary social media solutions, and is backed by a scalable technology platform.  CHINAeCONNECT.net leverages content syndication, blogs, micro-blogs, social media and digital marketing campaigns, search engine optimization, and grass root engagement and highly effective influencer marketing campaigns, to target the Chinese online travel space for international travel organizations trying to market to Chinese consumers.

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